About Us



We are very pleased to introduce ourselves as a manufacturer of Bathroom Fittings and faucets, marketing under the Brand Name CZAR and NOVAA. We have two manufacturing units M/s Deluxe Sanitary Appliances that are located in the Union Territory Chandigarh & Czar Faucets Ltd. located at Baddi Himachal Pradesh, India to cater the ever-increasing market demand.

It’s said a bathroom tells a lot about the character of a man. A fact we absolutely agree with it at Czar. For more than thirty years now, we have been creating exclusive and unique bath fittings made with a technical finesse rarely seen. Each a mark of distinctive styling and perfect craftsmanship. In fact, constantly redefining bathroom d├ęcor, with the Czar range of bath fittings and faucets that are indeed “ballet in your bathroom”.

Not unnatural for a company obsessed with absolute perfection. From sourcing the raw material to creating and finishing, we go by exacting quality standards and an eye for detail. Result, all our products are highly admired. Our customers are the people who are after Style, Substance and Sensibility and they succumb to the ‘S’ appeal from Czar.

In the year 1960 Essco group was established and Czar Promoters were then part of Essco group. Essco was the first company in India to launch its chrome plated bathroom faucets. In the year 1993 Mr. Dharam Vir Khanna one of the promoter of Essco Group carved out his own Brand called CZAR

Czar created a special niche for itself as a manufacturer and exporter of bath fittings in the Indian market. In little over a decade of its existence Czar has emerged as technology led company. Now it boasts of state of art manufacturing and more importantly an all encompassing engineering and development mind set. Spear headed by founders duly supported by team of professionals in the day to day operations and key function which gives the Czar group advantages of entrepreneurship without the disadvantages of family run concerns. The Czar group is exclusively focused on Luxury bathroom fittings manufacturing activity. Mr. Dharam Vir Khanna is central to the success of group. He is an engineer by qualification. He is the Chairman of Czar Faucets Ltd. With his vision the group has identified & diversified into new growth areas with 40 years of experience of products, techniques, materials & market of the trade, he has always introduced bath room fittings & accessories at low cost & high added values which work to perfection.

Czar is one of the very first brands in its industry to recognize the necessity of providing the average Indian discerning customer the benefits of assured quality, convenient features with quick and satisfying after sales service which is Powered by extensive product development, backed by the state-of-the-art production facilities and supported by a vast marketing network. Acknowledged as a key innovator in the industry, Czar has revolutionized the designs and utility patterns of bath fittings in the country. At Czar, technology is the prime enabler the force that drives the company to new heights. Constantly keeping abreast of the latest international developments in the industry is an integral part of the Czar tech spirit and the knowledge derived from this attempt is channeled into a steady stream of innovation that seeks to give its customers the very best in terms of range, quality and aesthetic appeal.

Concentrating on the core business of water technology and sanitary systems gives the company a unique competitive advantages. A distinct brand, unsurpassed quality and active culture of innovation are the keys to the success of the company.

Czar was able to achieve the growth targets with constant and focused marketing. They pushed ahead with the expansion of the distribution system, enabling them to gain a greater share in the market. Czar already has a high level of brand recognition among the customers. Their concept for branding consistency aims to further increase their brand recognition.

Czar sells their water technology products principally to sanitary products wholesalers who sell them to plumbers and retailers who in turn, sell them to private residential and commercial end-users. Czar has an extensive distribution system, the company has established its own marketing branches in New Delhi, Bangalore, Cochin and Mumbai. The branches and offices are managed by marketing professional with rich experience in the field, which allow them to sell the products in approximately all over India.